Organizational change is an unavoidable part of the business world, and companies must be prepared to implement company-wide changes that affect their processes, products, and people. To ensure successful change management, business leaders must develop strategies that focus on creating both short- and long-term objectives, and they must work with human resources staff to gain employee acceptance and support. Digital adoption platforms can also help to minimize the negative results of such transitions. Prosci's change methodology is a great option for global companies, as it is based on more than two decades of research and has 45,000 trained and certified people around the world.
Lisa Hannum, founder and CEO of Beehive Strategic Communication, is a certified B corporation and a leader with purpose who believes in the power of communication to build better businesses for a better world. With over 30 years of experience in brand positioning, change management, cultural transformation, crisis and problem management, marketing and public relations, Lisa speaks and writes frequently about the business value of communication and work culture. Organizations must follow a systematic approach to managing major changes in order to create an agile work culture. This team should have substantial authority based on position, experience, credibility and leadership, as well as effective management skills and proven leadership skills. They will establish the vision and set the objectives that will be communicated throughout the organization during the change.
Effective communication about change management provides clarity about why change is needed and mobilizes employees with a sense of urgency for change. What differentiates an organization's products or services in one country may not be the same elsewhere, and the strengths it has in its domestic market may not be easily replicated in other countries. Therefore, organizational change can only be successful if all stakeholders agree, and that can only happen through effective communication. Don't expect to implement changes overnight. Companies must focus on creating both short- and long-term objectives that can guide change in the right direction. Business managers who want to carry out a major transformation to remain competitive must work with human resources staff to gain employee acceptance and support.
In general, face-to-face teleconferences or emails are the preferred communication channel, but in large organizations digital adoption platforms can offer more efficient lines. To keep up with a constantly evolving business world, organizations often need to implement company-wide changes that affect their processes, products and people. To overcome obstacles and avoid failure, organizations must focus on creating both short- and long-term objectives that can guide change in the right direction. Companies make the difficult decision to close all or part of their operations for many reasons, including economic recession, market crash, bankruptcy, sale, realignment of operations, reduction of staff, reorganization, outsourcing or loss of contracts.
